How hotel and retail convergence is creating the next evolution
The tourism and hospitality industry constantly evolves with new technologies, trends, and customer demands. Hotels have had to adapt to compete with online travel agencies to attract future guests to book direct.
As hotels experiment with retail-hospitality convergence, they are learning how to create unique customer experiences through new products and services that will grow revenues and keep guests returning.
In this episode, we’ll explore the latest trends in hotel and retail convergence and discuss how it changes the guest experience and the whole proposition of accommodation-centric operations.
We discuss the opportunities for owners and managers who want to leverage retail convergence and the opportunities this emerging evolution provides.
We discuss:
The ongoing challenges and opportunities hoteliers are facing?
- Attribute-based selling and why we now need to move away from the ABS model in the future
- Leveraging lessons from retail to deliver future benefits to hotels through technology
- Early hotel adoption and the results they are seeing
- The benefits from the convergence of retail and hospitality for operations, guests, and shareholders